SEO Writing, Copywriting, and Editing Portfolio
My professional writing background spans many industries, including health/wellness, tech, marketing, and recruitment. I pride myself on being an empathetic creator who can picture the target user at every touchpoint. Here are some examples of that in practice.
Jump to category:
Published Blog Articles
For each article, I perform SEO keyword research (using SEMrush and Google Search Console) to optimize the content for the SERP. I thoroughly research the topic/industry, see what competitors are writing, and do it better.
Marketing/Recruiting
7 Signs of Burnout in Nurses (and How to Prevent It from Happening) — Alabama Media Group
Ranked as the featured snippet on the Google SERP for “signs of nurse burnout” and “nurse burnout symptoms.”
Working from Home Fatigue: Why You’re So Tired and How to Feel Better — Alabama Media Group
Ranks on the first page of Google (#7) for “working from home fatigue.” One of several articles I’ve written and gotten on the first page of Google for an Alabama marketing and recruitment group.
Unique Recruiting Trends in 2021 That Came from the Pandemic — Alabama Media Group
Ranks #11 on Google SERP for “recruiting trends.”
How Diversity Impacts Employee Retention and Makes Your Business Stronger — Alabama Media Group
Ranks #3 in SERP results for “how does diversity impact employee retention.”
4 Effective Ways to Retain Truck Drivers and Keep Them Happier — AMG Driver Recruitment
Ranks on the first Google SERP for “how to retain truck drivers” (#6) and “retain truck drivers” (#5). One of the monthly articles I’ve written for a recruiting agency for trucking companies.
How to Leverage SEM to Better Understand Your Audience — Advance Travel & Tourism
Advice for destination marketing companies on using SEM to learn more about their target audiences. One of several articles I’ve written for this destination marketing agency.
Health and Wellness
Healthy Alternatives to Deli Meat — Michael’s Health
Ranks on the first page of Google for “alternatives to deli meat”, “lunch meat alternatives,” and “alternatives to cold cuts.”
I performed competitive SEO research using Google Search Console.
How to Make an Easy Ginger Tincture with These 3 Steps Today — Nature’s Ideal
Ranks on the first page of Google for “how to make ginger tincture without alcohol.”
Keyword research was conducted using SEMrush.
7 Benefits of Supersets and How to Use Them in Workouts — Gorilla Bow
One of the twice-a-month 2,000- to 2,400-word articles I’ve written for Gorilla Bow, an at-home all-in-one workout system.
I targeted the primary keyword “benefits of supersets.” SEO research was conducted using SEMrush and included multiple sources.
19 Habits of Highly Sensitive People — Highly Sensitive Refuge
Takes the #2 spot on Google SERP for “highly sensitive person traits.” Covers the main traits and habits of HSPs.
Do You Cry Easily? You Might Be a Highly Sensitive Person — Highly Sensitive Refuge
Ranks #3 on Google SERP for “why do I cry so easily.” I’m a contributor to this site for highly sensitive people (HSPs) and regularly pitch topic ideas to/collaborate with the editor.
How Scary Movies Taught Me to Love Myself — Elephant Journal
Published on one of the largest mindful living websites.
Beauty and Skincare
Anti-Aging Skin Care Routine: 3 Reasons to Start One as Early as Possible — Franz Skincare
Keyword-researched using SEMrush for a Korean skincare company. Part of a weekly blog strategy to increase traffic and search rankings.
Legal
How Much Do Car Accident Lawyers Charge in Georgia? — John Foy & Associates
Ranks #1 on the SERP for “how much does a personal injury lawyer cost in georgia.” One of many SEO-researched FAQ pages I wrote for this law firm.
How Do Personal Injury Lawyers Get Paid in Georgia? — John Foy & Associates
FAQ article written for a leading law firm in Atlanta, Georgie. I wrote SEO-researched landing pages, blogs, and FAQs for this site over several years.
Technology
This New App Makes It Easier for Introverts to Date and Make Friends — Introvert, Dear
Sponsored article reviewing and discussing a new dating app for introverts.
Whitepapers
2022 Travel Trends Forecast: What's Coming in Digital Marketing
Whitepaper covering projected destination and tourism marketing trends for 2022. Since the company’s whitepaper is behind a form, the button leads to a two-page sample of the entire whitepaper. You can also view the landing page here
Website Copy
UX Copywriting and Editing — National Business Research Institute (NBRI)
I edited, rewrote, and created new copy for NBRI’s website relaunch. The design was updated, requiring UX copywriting skills and SEO research to ensure the client was still targeting competitive keywords.
Sales/Product Pages
Premium Microcurrent Dual Face Mask — Franz Skincare
I helped this skincare company update its product pages by improving readability and fixing grammatical errors.
Unfinished Business CD Product Page — Marie Schwimm
Sales page copy for a caregiver selling her meditation CD to other caregivers who are experiencing burnout.
Transformational Songs Sales Page — Richard Webb
I worked with this client to create a sales funnel for his song CDs that combine affirmations with inspiring music. This was the first landing page.
Wedding Lessons Sales Page — Wedding Swirl
Sales page copy for a client selling online lessons to couples as they prepare for their wedding day.
YouTube descriptions edits — Cassie Floreno
I helped a personal trainer client edit her YouTube descriptions for readability and grammar. She only creates her videos for in-person clients and didn’t want to prioritize SEO.
YouTube Descriptions — Lindsey Is Fit
I performed keyword research and wrote descriptions for a YouTube client who reviewed beers and posted workout videos on her channel.
Facebook Posts — Lindsey Is Fit
Besides writing YouTube descriptions/titles and doing keyword research for this client, I also wrote daily Facebook posts and organized videos into playlists.
Editing Examples
Fitness Blog Article: Before & After Edits - One of many edits for a personal trainer and massage therapist client. I’m happy to provide more examples of editing on request.
Peercisely Article: Before/After Edits - Article edits for a client who created an app allowing employees to refer people they know to other company positions.